Over 5 years of experience delivering user-centric solutions for leading GCC companies.
One of the UAE's largest banks
Led the design of compliance tools for one of the UAE's largest banks.
Saudi Arabia's government services super-app
Worked on navigation mode, free roam features and perfecting user feedback flows for Balady+.
New case studies on the way.
More projects from fintech, travel, and beyond — coming soon.
What I Do
User Experience Design
Creating intuitive, user-centered interfaces that balance aesthetics with functionality.
User Research
Conducting in-depth research to understand user needs, behaviors, and pain points.
Product Strategy
Defining product vision and roadmaps that align business goals with user value.
Prototyping
Building interactive prototypes to validate concepts and gather early feedback.
Design Systems
Establishing scalable design systems that ensure consistency across products.
Digital Transformation
Leading initiatives that modernize legacy systems and enhance digital experiences.